To start out, here’s a summary of the 5 Key Strategies You Must Implement For Successfully Marketing Online.
These 5 keys are covered in detail in this eBook.
1) Develop powerful benefits packed sales letters and ads for your products. Test the results of providing your sales letter on your website vs. in email. Often a shorter email teaser linking to a long web sales letter produces the best results. As long as your sales letter provides tons of benefits and bullets explaining you can help your prospects get what they want, NEVER be afraid of using a long sales letter! Many of the best performing sales letters on the Internet have
been 6-10 pages. Don't just toot your own horn. Tell your prospects exactly how you can help them improve their current situation and get exactly what they want from you.
2) Test ALL your paid marketing efforts. There are enough ways to easily test your results online that not doing it is a big mistake and can cost you business. You simply can’t market blindly and expect to maximize your results. You need to know what's working and what's
not. What kind of advertising can you afford to do and what gets the best results? TEST AND FIND OUT!
Here's an example:
You run an ad in an Ezine or mail a solo ad to someone’s database (opt-in list). The ad goes to 10,000 people and costs $50. If you got 200 responses or web site visits from that ad, you got a 2% response. Your response rate should vary between 1-10%. The % is not nearly as important compared to the number of sales that result and your profit per sale. So let’s assume you receive 20 sales and you make $10 profit per sale. Your total profit is $200. Not bad, you just turned $50 into $200 in a few days. That's a 400% gain in less than a week. How does that compare to your mutual fund? Now you continue to run that ad or sales letter until it's no longer profitable! Continue to test and find new sources all the time to run ads and send your sales letter. You should target sources that consistently bring 100%+ return on your investment. Testing will allow you to at times find sources that bring over 1000% return!
You simply must know...
* Which sales letters and ads get the best responses
* Which publications and strategies provide the best results
* What your numbers are — profit per customer, responses per ad
* How much you can spend on an ad campaign to make it profitable
3) Build and market to your contact database and then FOLLOW UP! There are many successful strategies to build your database of interested contacts. This will prove in the short run and long run to be your most valuable asset for your business. As the age-old sales principle that pre-dates the automobile teaches, "The fortune is in the follow-up." You simply must put a system in place to stay in touch with EVERY contact you make. Have you ever wondered why you’re mailed catalogs over and over from certain companies? Because it makes huge profits for those companies!
Proven Strategies:
* Offer and advertise FREE reports, information and training series.
* Follow-up systematically and consistently with your contacts.
* Write articles that appeal to your target market; send them to your contacts andother publishers.
* Start an Ezine - Consistently email your messages and articles along with other publisher’s articles.
* Provide great content and information valuable to your contacts.
* In your sales letters and follow-up, drive contacts back to your web site and order forms.
3) Send out an "Ezine type" mailing to your contact database at least once or twice a month.
Promote your Ezine with FREE reports, e-books, and good articles. A free Ezine is easy to promote. Be sure you have a sign up form on every web page and every contact you make hears about it. This is a perfect strategy to get your contacts accustomed to receiving email from you. Take the high road though and give as much as you ask. Providing good solid information will keep your contacts interested in your offerings and keep them in your database.
4) Gather and promote your customer testimonials! Nothing and I mean NOTHING sells better than a personal endorsement or testimony from a satisfied client. The best written sales letter can’t come close. Be sure to ask for your customers’ comments and testimonials, encouraging
their feedback. Also, find out who your customers are and what’s important to them. This will help you target your customer base more effectively and find prospects easily, willing to become your customers. This is critical to improving your ads and sales letters too! Find out why your customers are buying from you and hit on those points heavily at the beginning of your sales letters and in your ads.
Provide prominent links to your best testimonials everywhere! It’s also a good idea to get testimonials from well known experts in your field to create INSTANT credibility.
5) Know who your target market is and work hard to find them! Sales and marketing are like fishing. Have you have ever gone fishing and sat there not catching a thing? What was the problem? It's simple. Either you're not where the fish are or you are not using the right bait. This simple principle in nature applies to all your sales efforts. You must advertise where your prospective customers are and you must provide product solutions in a form of benefits they desire. Don't give up - keep at it until you find the right offer matched with prospects able and willing to buy. Did you know the biggest reason for failure is people give up too easily! Remember, success is 95% perspiration and 5% planning.
These 5 keys are covered in detail in this eBook.
1) Develop powerful benefits packed sales letters and ads for your products. Test the results of providing your sales letter on your website vs. in email. Often a shorter email teaser linking to a long web sales letter produces the best results. As long as your sales letter provides tons of benefits and bullets explaining you can help your prospects get what they want, NEVER be afraid of using a long sales letter! Many of the best performing sales letters on the Internet have
been 6-10 pages. Don't just toot your own horn. Tell your prospects exactly how you can help them improve their current situation and get exactly what they want from you.
2) Test ALL your paid marketing efforts. There are enough ways to easily test your results online that not doing it is a big mistake and can cost you business. You simply can’t market blindly and expect to maximize your results. You need to know what's working and what's
not. What kind of advertising can you afford to do and what gets the best results? TEST AND FIND OUT!
Here's an example:
You run an ad in an Ezine or mail a solo ad to someone’s database (opt-in list). The ad goes to 10,000 people and costs $50. If you got 200 responses or web site visits from that ad, you got a 2% response. Your response rate should vary between 1-10%. The % is not nearly as important compared to the number of sales that result and your profit per sale. So let’s assume you receive 20 sales and you make $10 profit per sale. Your total profit is $200. Not bad, you just turned $50 into $200 in a few days. That's a 400% gain in less than a week. How does that compare to your mutual fund? Now you continue to run that ad or sales letter until it's no longer profitable! Continue to test and find new sources all the time to run ads and send your sales letter. You should target sources that consistently bring 100%+ return on your investment. Testing will allow you to at times find sources that bring over 1000% return!
You simply must know...
* Which sales letters and ads get the best responses
* Which publications and strategies provide the best results
* What your numbers are — profit per customer, responses per ad
* How much you can spend on an ad campaign to make it profitable
3) Build and market to your contact database and then FOLLOW UP! There are many successful strategies to build your database of interested contacts. This will prove in the short run and long run to be your most valuable asset for your business. As the age-old sales principle that pre-dates the automobile teaches, "The fortune is in the follow-up." You simply must put a system in place to stay in touch with EVERY contact you make. Have you ever wondered why you’re mailed catalogs over and over from certain companies? Because it makes huge profits for those companies!
Proven Strategies:
* Offer and advertise FREE reports, information and training series.
* Follow-up systematically and consistently with your contacts.
* Write articles that appeal to your target market; send them to your contacts andother publishers.
* Start an Ezine - Consistently email your messages and articles along with other publisher’s articles.
* Provide great content and information valuable to your contacts.
* In your sales letters and follow-up, drive contacts back to your web site and order forms.
3) Send out an "Ezine type" mailing to your contact database at least once or twice a month.
Promote your Ezine with FREE reports, e-books, and good articles. A free Ezine is easy to promote. Be sure you have a sign up form on every web page and every contact you make hears about it. This is a perfect strategy to get your contacts accustomed to receiving email from you. Take the high road though and give as much as you ask. Providing good solid information will keep your contacts interested in your offerings and keep them in your database.
4) Gather and promote your customer testimonials! Nothing and I mean NOTHING sells better than a personal endorsement or testimony from a satisfied client. The best written sales letter can’t come close. Be sure to ask for your customers’ comments and testimonials, encouraging
their feedback. Also, find out who your customers are and what’s important to them. This will help you target your customer base more effectively and find prospects easily, willing to become your customers. This is critical to improving your ads and sales letters too! Find out why your customers are buying from you and hit on those points heavily at the beginning of your sales letters and in your ads.
Provide prominent links to your best testimonials everywhere! It’s also a good idea to get testimonials from well known experts in your field to create INSTANT credibility.
5) Know who your target market is and work hard to find them! Sales and marketing are like fishing. Have you have ever gone fishing and sat there not catching a thing? What was the problem? It's simple. Either you're not where the fish are or you are not using the right bait. This simple principle in nature applies to all your sales efforts. You must advertise where your prospective customers are and you must provide product solutions in a form of benefits they desire. Don't give up - keep at it until you find the right offer matched with prospects able and willing to buy. Did you know the biggest reason for failure is people give up too easily! Remember, success is 95% perspiration and 5% planning.
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