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These techniques are a basic foundation for a successful home job (email marketing)

These techniques are a basic foundation. All I can give to you is the basic system. If you can learn how to take some of these techniques and advance them inside of your business, you will make large profits online. You will be able to create a full-time business online. I want you to keep that in mind as we go through this entire course. The most successful users of this course will be those who follow the basic techniques and then create little twists to them for their own use!

I have a very successful web site, which you can take a look at http://www.bizpromo.com. You can see how I run my web site, how much I have combined my web site with email, and how much I use email together with my web site. This is what I am going to teach you throughout this course, the importance of using email together with your web site. At the beginning of this course I quoted to you that "95% of Internet marketers are currently losing money online." If I had to give you one reason that most of these people are losing money, it is because they have not learned how to work email in with their web site.

They have put up a web site, and passively told a few people about the web site. They might have even advertised a little, but once a person comes to their web site they have no system for follow-up. They have no system for making sales to their prospects. That is what I really want to
show you throughout this course, you absolutely have to create a system for making sales to your prospects through consistent follow-up. Just because they visit your web site does not mean they’re going to order from you.

You are going to have to give them a reason to order from you. You're going to have to set up an active Internet marketing system for your business. Too many Internet marketers are passive Internet marketers. They have a web site and hope that traffic comes to their web site. Then, they hope that they make some sales. They don't have an active system following up on their prospects.

If you go to my web site you will see that I have a very active system. The first thing that I try to do whenever you go to my web site is try to get you to sign up for my newsletter. That is my number one goal and half of my web site is devoted trying to get you to sign up for my newsletter. Next, after you sign up for my newsletter, I try to get you to hit an autoresponder that I have for my main product that I am selling at that time.

Then, this specially designed autoresponder (which will be further discussed later on in this course), sends out the first message. After that, it does 6 follow-ups on my prospects. Every two days, it will send out another marketing message to my prospects. It will follow-up on them six times each. This equals a total of seven contacts with them. This is ACTIVE Internet marketing. When they are on my newsletters, I am going to send out good quality information, but I will also use it as my primary marketing vehicle. I will be giving training information, teaching them how to work on the Internet, how to make money in their own home business on the Internet, and the techniques which I use that are successful on the Internet.

The main purpose of my newsletter is to show them my different products, my different services, put in my sales letters, and put in my classified ads for my products and services. I am going to be doing follow-up every single week through it. My newsletter goes out every Friday so that means every Friday I get to contact my prospects again to try to make another sale to them. I do not passively rely on my web site to make sales for me. In my experiences and the experiences of the people that I've worked with, selling products from web sites does not work very well, but selling products through email works like a charm.

By this statement I mean that if I have my web site up and I am just trying to make a sale from my web site, I may make a 1% response rate. If I combine my web site with email and get people hooked up to an autoresponder, which can follow-up on for them a total of seven times, the response rate will go up to 5% - 10%. In other words, you can make 5-10 times
more sales using my email marketing techniques than you can from a regular web
site.

By learning how to use these step-by-step techniques you can make between 5-10 times more sales, rather than just a web site alone. I really want to ingrain this into your mind and consciousness. You have to use email on the Internet if you want to make money. Almost without fail every single one of the web sites that is losing money online is simply one that hasn't learned how to combine email marketing with web site marketing. They only do one or the other—not both.

I’m using my computer to make money for me. I have learned how to set up my system automatically. I want to teach you how to do exactly the same thing in your system and so that everything is done for you automatically. If you can set up your system automatically, that means that once you have one running and making money for you, then you can go along to another one, and then create another. There won’t be any limitations on your business, because 95% of the work can be done for you by computers in this type of system.

If we had to go out and actually follow-up on each one of our prospects individually by email, many of us would just be too lazy and not follow-up on them. I can tell you that is what happened to me. I was trying to follow-up on all my individually. I was trying to collect the email addresses and send out follow-up messages myself before I found out about these autoresponders that
would do the follow-up for me.

I ended up getting lazy even though I had a system and a plan set up and laid out. I had the emails ready to go, but still I would end up not sending out my follow-ups. Then you can guess what happened next. My sales started dropping. Once I learned how to set the system on auto-pilot, my sales went right back up higher than before because it no longer relied on me sending out each individual email everyday. So, I am giving this to you as a warning right off the bat, because I don’t want you to end up doing what I did at first. Don’t think that it is better to
do it yourself, because you just won’t do it. Set it all up automatically and free your time up for more important things, such as creating new plans and systems. Once you get this set up in one business, then you can go on to others and grow from there.




















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